| Paytm: Facing a Targeting Dilemma in a Competitive Market |
| 作者姓名：Harvinder Singh, Bikramjit Rishi, Rahul Batra, Rohith K R |
| 商品類型：Case (Pub Mat) | 商品編號：W27743 |
| 出版日期：2022/05/12 | 內容長度：14 頁 |
Paytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million user .....more
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| Paytm: Facing a Targeting Dilemma in a Competitive Market - Teaching Note |
| 作者姓名：Harvinder Singh, Bikramjit Rishi, Rahul Batra, Rohith K R |
| | 商品編號：W27744 |
| 出版日期：2022/05/12 | 內容長度：13 頁 |
Teaching note for product W27743.
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